About

JamJar Flowers is a floral design studio based in South London, with a hand selected Edit of botanically inspired homewares and gift ideas. 

We work in a Dickensian Yard in Kennington where we have two studios in which we create floral designs for events, weddings and creative projects. We approach each and every job with precise attention, and we love nothing more than to tell stories with flowers. 

We are endlessly inspired by the changing seasons, and dedicated to using seasonal flowers, focussing on composition, colour and form. 

Our signature style was first inspired by the Sussex garden and woods that surrounded Melissa’s childhood home - the simple charm of local wild flowers, picked and arranged in jam jars and displayed on the kitchen table. From these uncomplicated beginnings JamJar has diversified into something of a high wire florist culminating in the  design and creation of the London Gate for the RHS Chelsea Flower Show in 2019.  See more of our projects here.

In 2017 we launched JamJar Edit, our online shop specialising in flower pressing and botanical gifts.

JamJar was established in 2009 by Melissa Richardson, who previously founded and ran the successful London modelling agency Take Two for almost three decades. Melissa now works hand-in-hand with fellow Director and co-conspirator Amy Fielding, along with Head Florist Talena Rolfe, Floral Designer Sally McMillan, Producer Ella Bandtock and Studio Manager Hero Best. Creative support comes from a host of talented freelance florists, artists and model makers.