Helen Cathcart / House & Garden © The Condé Nast Publications Ltd

Helen Cathcart / House & Garden © The Condé Nast Publications Ltd


JamJar Flowers was established in 2010 by Melissa Richardson (Alexander), and is now run by a team of four: Melissa, Amy Ireland, Talena Rolfe and Ella Bandtock. 

JamJar started around the kitchen table, inspired by the beautiful walled garden in Sussex where Melissa grew up, and a nostalgia for simple natural flowers gathered from the garden and arranged in jars. Since then our team has evolved and JamJar has expanded to a beautiful Dickensian yard in Kennington, South East London. 

With backgrounds in fashion and the arts, we all gravitated towards floristry with a passion for beauty and a desire to create. We are endlessly inspired by the changing seasons and are dedicated to using seasonal flowers, focussing on composition, colour and form. 

Over the years our style has evolved and continues to do so. Whether we are arranging simple flowers in vintage bottles, creating grand floral installations, or adorning the facade of a building in pressed flowers, we absolutely love what we do. 

With a growing team of freelance florists, prop makers, artists, carpenters and producers, we’re always ready to take on the next challenge.  

We are committed to finding new and inventive ways of working in order to be as sustainable as possible. We are making a conscious effort not to use toxic floral foam in our arrangements.